005 The Google Juice – The Company of One{Comments Off}
In episode 5 of The Google Juice, our corporate team of marketers, advertisers, accountants and lawyers all tackle the idea of how businesses try to mis-represent themselves as having more employees – especially when there’s actually only one employee.
Play or download episode 5 here.
Episode Sponsor
My thanks to Shopify for sponsoring this episode of The Google Juice. Visit shopify.com and use coupon code SSKTN at checkout to get 2 free months to try out Shopify.
Summary
When an individual starts a business – typically some sort of consulting/design/creative business out of their home, there’s a tendency to try and embellish how many people work at the business. We talk about how to spot such businesses, which are quite a bit more prevalent on the web, we talk about why people are motivated to do this, and we give a few examples of what they could do instead.
Show Notes & URLs Mentioned
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